Part 05 – 1970s More Than One Man

Moving on to bigger things

Designing a book is hugely rewarding, because with so many pages, it presents a big canvas. I also enjoy briefing illustrators and photographers and generally orchestrating the whole thing.

In the early 70s, a commission to design a book called The Real Cowboy for Marlboro cemented my love of publishing, book design and production.

While I might think twice about working for a tobacco company these days, I really enjoyed working on this project due to the complete freedom I had to design and produce the book while still a rookie designer.

British Empire Part-works

By the mid-70s, I was familiar with magazine design and layout, and enjoyed the work.

I learnt some invaluable lessons, especially through my work for Time-Life, who took the design and editorial process very seriously, and whose standards of content, design and production were the best that could be achieved.

Designing a series of part-works published by Time-Life on the history of the British Empire provided a great opportunity to learn on the job.

The fast turnaround required makes magazine work a great experience for a young designer.

My journey as a graphic designer, an introduction

Part 01 – 1960s In the Beginning: Undergraduate work

Part 02 – 1970s The Royal College of Art & The Advent of Colour

Part 03 – 1970s Starting Out in the Real World

Part 04 – 1970s My First Major Client

Part 05 – 1970s More Than One Man

Part 06 – 1970s Striking It Lucky

Part 07 – 1970s Embracing Ground-breaking Techniques

Part 08 – 1980s Changing Roles for Designers

Part 09 – 1980s Our First Technology Client

Part 10 – 1980s Growing Through Recommendation

Part 11 – 1980s The Dream Client

Part 12 – 1980s Moving into Corporate Design

Part 13 – 1990s Ramping Up the Workload

Part 14 – 1990s Graphic Design goes Global

Part 15 – 1990s A Steep Learning Curve

Part 16 – 1990s Working for The Nation’s Favourite

Part 17 – 1990s The Challenge of the Future

Part 18 – 1990s Picking up the Crumbs

Part 19 – 1990s Vested Interest

Part 20 – 1990s Setting the Standard

Part 21 – 1990s Still Growing after All These Years

Part 22 – 1990s New Business from Old

Part 23 – 1990s Keeping up with Demand

Part 24 – 1990s A Full-Service Consultancy

Part 25 – 1990s Into the Unknown

Part 26 – 2000s Learning New Tricks

Part 27 – 2000s Lifestyle Publishing Moves on

Part 28 – 2010s and Now…