Burning the midnight oil
We produced countless publishers’ catalogues during the 90s, and it became something of a speciality, gaining us a good share of the market.
![](https://petertown.com/wp-content/uploads/2020/04/1993-Reed-Catalogues-1024x678.jpg)
They were challenging jobs because they demanded a high level of design, incredible attention to detail and always impossible deadlines. It wasn’t unusual for our designers to work through the night to meet deadlines.
![](https://petertown.com/wp-content/uploads/2020/04/PYRAMID.png)
Keeping the wolf from the door
Producing POS (point-of-sale) material sustained us during the lean periods when other consultancies were laying off staff.
It is demanding work if you do your best with the creative; its frequency and volume were a blessing and curse in equal measure.
![](https://petertown.com/wp-content/uploads/2020/04/1990s-Wind-in-the-Willows-1024x734.jpg)
![](https://petertown.com/wp-content/uploads/2020/04/1990s-Longman-Dic-1024x699.jpg)
My journey as a graphic designer, an introduction
Part 01 – 1960s In the Beginning: Undergraduate work
Part 02 – 1970s The Royal College of Art & The Advent of Colour
Part 03 – 1970s Starting Out in the Real World
Part 04 – 1970s My First Major Client
Part 05 – 1970s More Than One Man
Part 06 – 1970s Striking It Lucky
Part 07 – 1970s Embracing Ground-breaking Techniques
Part 08 – 1980s Changing Roles for Designers
Part 09 – 1980s Our First Technology Client
Part 10 – 1980s Growing Through Recommendation
Part 11 – 1980s The Dream Client
Part 12 – 1980s Moving into Corporate Design
Part 13 – 1990s Ramping Up the Workload
Part 14 – 1990s Graphic Design goes Global
Part 15 – 1990s A Steep Learning Curve
Part 16 – 1990s Working for The Nation’s Favourite
Part 17 – 1990s The Challenge of the Future
Part 18 – 1990s Picking up the Crumbs
Part 19 – 1990s Vested Interest
Part 20 – 1990s Setting the Standard
Part 21 – 1990s Still Growing after All These Years
Part 22 – 1990s New Business from Old
Part 23 – 1990s Keeping up with Demand
Part 24 – 1990s A Full-Service Consultancy
Part 25 – 1990s Into the Unknown
Part 26 – 2000s Learning New Tricks