We produced countless publishers’ catalogues during the 90s, and it became something of a speciality, gaining us a good share of the market.
They were challenging jobs because they demanded a high level of design, incredible attention to detail and always impossible deadlines. It wasn’t unusual for our designers to work through the night to meet deadlines.
Keeping the wolf from the door
Producing POS (point-of-sale) material sustained us during the lean periods when other consultancies were laying off staff.
It is demanding work if you do your best with the creative; its frequency and volume were a blessing and curse in equal measure.