In the early 80s, our studio was based in west London, as was IBM’s marketing department; good fortune landed us one of the most prestigious clients you could hope for at the time.
The technology back then was somewhat limited: drawing boards, a Grant Projector, marker pads and Magic Markers, airbrushing, artwork on board, Rotring pens, typesetting as bromide from specialist suppliers.
IBM Selectric composer (typewriter with Daisy Wheel fonts), SLR camera, photography on film printed as R and C types, retouching by brush, and printing from separated film.
Still, we managed to produce work that delighted the client.
Scientific American leads the way
In the late 70’s, business magazines were yet to feature ‘Special Sections’ on a regular basis.
Amongst the very first was a series that we produced in association with industrial giants such as ICI, French Telecom, Hughes Corporation, and Scientific American magazine.
This was at a time when artwork involved type as bromide pasted onto board, with transparencies supplied, just as the actual magazine itself was produced.
Keeping mouths fed
A design studio like ours needed lots of work to keep it busy, and the designers responded well to pressure and enjoyed the challenge.
Small jobs like book jacket designs were welcomed for the variety they offered, and because they could be slotted in between larger jobs.
A good, steady volume of work enabled us to invest in good people; our studio provided a pleasant working environment, and we were able to invest in the latest technology.