Part 22 – 1990s New Business from Old

More clients’ clients

Working for EDS, with whom we worked on the Rolls Royce account, marked another turning point in our story.

A world leader in IT outsourcing solutions, EDS became increasingly ambitious, taking on more and more functions on behalf of their client companies, in this case commissioning design.

Through them, we were lucky enough to work with the prestigious aero-engine division of Rolls Royce for a number of years in the late 90s.

Spread from the corporate brochure explaining the strategic partnership.
More detail about the market place. A sober and restrained design solution to reflect the content.

New business from old

The directors of Ryland, Peters & Small were clients of ours when they worked for one of the UK’s biggest publishers, Hamlyn.

When they branched out and started their own business, they asked us to design their identity. From there, we went on to design catalogues and books for them.

One client turning into two is always a good thing for a design company.

Our structure involved teams of designers who specialised in specific areas; here, the work of our Book Group.
The strength of our structure allowed us to service a wide range of our clients’ needs. In this example our expertise in catalogue design gained us additional work. This simplified the relationship for the client – one-stop shopping.

My journey as a graphic designer, an introduction

Part 01 – 1960s In the Beginning: Undergraduate work

Part 02 – 1970s The Royal College of Art & The Advent of Colour

Part 03 – 1970s Starting Out in the Real World

Part 04 – 1970s My First Major Client

Part 05 – 1970s More Than One Man

Part 06 – 1970s Striking It Lucky

Part 07 – 1970s Embracing Ground-breaking Techniques

Part 08 – 1980s Changing Roles for Designers

Part 09 – 1980s Our First Technology Client

Part 10 – 1980s Growing Through Recommendation

Part 11 – 1980s The Dream Client

Part 12 – 1980s Moving into Corporate Design

Part 13 – 1990s Ramping Up the Workload

Part 14 – 1990s Graphic Design goes Global

Part 15 – 1990s A Steep Learning Curve

Part 16 – 1990s Working for The Nation’s Favourite

Part 17 – 1990s The Challenge of the Future

Part 18 – 1990s Picking up the Crumbs

Part 19 – 1990s Vested Interest

Part 20 – 1990s Setting the Standard

Part 21 – 1990s Still Growing after All These Years

Part 22 – 1990s New Business from Old

Part 23 – 1990s Keeping up with Demand

Part 24 – 1990s A Full-Service Consultancy

Part 25 – 1990s Into the Unknown

Part 26 – 2000s Learning New Tricks

Part 27 – 2000s Lifestyle Publishing Moves on

Part 28 – 2010s and Now…