BT lead the way
Looking back at our work for British Telecom, the most interesting aspect was the client’s early attempt to bring ‘new technologies’ to a wider audience.
The virtual office and ‘audio conferencing’ were thought to be very exciting developments; it is not easy to explain just how conservative business was at that time.
I think about that when I am asked ‘Was it easier then?’ Yes, there was less competition, but many doors were closed to young businesses, so on balance
I would have to say, about the same.