A new look for a new landscape
Corporate Identity work lies at the heart of a design practice and is perhaps a designer’s favourite type of work.
We created a complete visual identity for the St. Katherine’s Dock redevelopment in the City of London, at a time when the rejuvenation of disused industrial sites was in its infancy.
Where there’s muck…
Not the most glamorous of clients, but I was happy with what we achieved for MetroRod, a division of Thames Water.
Our campaign from the mid-90s was produced to counter the dismal reputation these utility companies had at the time – they were the brunt of many tabloid campaigns.
Our aim was to explain the professional and technical aspects of these services through high-quality photography and solid design to overcome their ‘cowboy’ image.