A new look for a new landscape
Corporate Identity work lies at the heart of a design practice and is perhaps a designer’s favourite type of work.
We created a complete visual identity for the St. Katherine’s Dock redevelopment in the City of London, at a time when the rejuvenation of disused industrial sites was in its infancy.
Where there’s muck…
Not the most glamorous of clients, but I was happy with what we achieved for MetroRod, a division of Thames Water.
Our campaign from the mid-90s was produced to counter the dismal reputation these utility companies had at the time – they were the brunt of many tabloid campaigns.
Our aim was to explain the professional and technical aspects of these services through high-quality photography and solid design to overcome their ‘cowboy’ image.
My journey as a graphic designer, an introduction
Part 01 – 1960s In the Beginning: Undergraduate work
Part 02 – 1970s The Royal College of Art & The Advent of Colour
Part 03 – 1970s Starting Out in the Real World
Part 04 – 1970s My First Major Client
Part 05 – 1970s More Than One Man
Part 06 – 1970s Striking It Lucky
Part 07 – 1970s Embracing Ground-breaking Techniques
Part 08 – 1980s Changing Roles for Designers
Part 09 – 1980s Our First Technology Client
Part 10 – 1980s Growing Through Recommendation
Part 11 – 1980s The Dream Client
Part 12 – 1980s Moving into Corporate Design
Part 13 – 1990s Ramping Up the Workload
Part 14 – 1990s Graphic Design goes Global
Part 15 – 1990s A Steep Learning Curve
Part 16 – 1990s Working for The Nation’s Favourite
Part 17 – 1990s The Challenge of the Future
Part 18 – 1990s Picking up the Crumbs
Part 19 – 1990s Vested Interest
Part 20 – 1990s Setting the Standard
Part 21 – 1990s Still Growing after All These Years
Part 22 – 1990s New Business from Old
Part 23 – 1990s Keeping up with Demand
Part 24 – 1990s A Full-Service Consultancy
Part 25 – 1990s Into the Unknown
Part 26 – 2000s Learning New Tricks
Part 27 – 2000s Lifestyle Publishing Moves on