So many of our competitors fought over blue-chip accounts where the perception was of a ‘sexy’, prestigious addition to their portfolio.
We, on the other hand, often pursued slightly lesser known areas of the client’s business, where the fees were just as good, and we were left alone to get on with the job. A great example was Honda’s Power Equipment Division, which included lawn mowers, pumps and outboard motors – an account on which we worked for several years, while others pursued the cars and bikes.
We produced some very good work for Honda, an account brilliantly managed by Ellen Wheeler with some help from me on the production side. It used all our skills; good design, excellent location photography, thoughtful account handling and huge production values.
Out with the old…
One of the most interesting aspects of working for Honda (and similar clients) over such long periods was knowing how to handle the inevitable ‘new brooms’ that arrive, determined to do things differently.
There was the anticipated meeting with the new marketing director, who was ready to fire the incumbent and appoint his own people, but somehow we managed to persuade him that we were the right team for the job.