A steep learning curve
We were among the very first ‘all-MAC’ design studios in London. From about 1990, all our jobs were produced on the MAC, but this was a slow and unreliable animal in its early days.
Data storage was strictly limited and restricted to floppy disks, and printers and proofers were temperamental.
Not surprisingly, the first generation of operators were more ‘nerd’ than creative and combined with an unrealistic expectation from clients who seemed to think that our job was now much easier, those early days were fraught with problems.
The demise of typesetting
Before Rupert Murdoch took his newspaper production to Wapping and dealt a death blow to the unions, a whole industry revolved around the creation of type for print.
Typositors – the men who worked round the clock to produce the words for newspapers, magazines and books – had learned their trade in the early days of hot-metal letterpress printing and were highly skilled operators.
Fully aware of the finer points of typography, they were also practised proof readers, so that what came back from a designer’s ‘mark-up’ was generally error free.
With the advent of the Apple MAC, designers became reluctant (and unqualified) typesetters overnight. Standards began to fall, and they have been falling ever since.