Projects like the Jane’s Defence advertising pack came around each year and created a huge amount of work for our Corporate Team. There were 20 separate brochures / rate-cards in one folder alone; this really was the heyday for print design.
This was an account of which I was personally very proud, having been an avid plane spotter and collector of the world-renowned Jane’s Guides as a child. A passion for the subject is so important in producing quality design work.
New look for old technology
Our work on Letraset’s Letratech pen was an exercise in product range extension towards the end of the product’s life cycle, producing a ‘student’ or economy variation, in this case with promotional literature and countertop display.
We had previously designed the identity and all promotional material for Letratech as a competitor to the better known Rotring technical pen. Soon, both were to be rendered obsolete by the advent of CAD systems and the Apple MAC.
My journey as a graphic designer, an introduction
Part 01 – 1960s In the Beginning: Undergraduate work
Part 02 – 1970s The Royal College of Art & The Advent of Colour
Part 03 – 1970s Starting Out in the Real World
Part 04 – 1970s My First Major Client
Part 05 – 1970s More Than One Man
Part 06 – 1970s Striking It Lucky
Part 07 – 1970s Embracing Ground-breaking Techniques
Part 08 – 1980s Changing Roles for Designers
Part 09 – 1980s Our First Technology Client
Part 10 – 1980s Growing Through Recommendation
Part 11 – 1980s The Dream Client
Part 12 – 1980s Moving into Corporate Design
Part 13 – 1990s Ramping Up the Workload
Part 14 – 1990s Graphic Design goes Global
Part 15 – 1990s A Steep Learning Curve
Part 16 – 1990s Working for The Nation’s Favourite
Part 17 – 1990s The Challenge of the Future
Part 18 – 1990s Picking up the Crumbs
Part 19 – 1990s Vested Interest
Part 20 – 1990s Setting the Standard
Part 21 – 1990s Still Growing after All These Years
Part 22 – 1990s New Business from Old
Part 23 – 1990s Keeping up with Demand
Part 24 – 1990s A Full-Service Consultancy
Part 25 – 1990s Into the Unknown
Part 26 – 2000s Learning New Tricks
Part 27 – 2000s Lifestyle Publishing Moves on