Colour – the luxury option
In the early days, most printed items were in black and white. Colour was a luxury restricted to use on magazine and book covers, and in top-end advertising.
The worst option was ‘two-colour’ printing, which clients thought would give them an advantage, but invariably produced a most unappealing, muddy result, and never justified the extra cost.
Making a point
Early work from my days as a student at the Royal College of Art demonstrates a visual style typical of its time.
Uncluttered typography, clear visuals – more often than not photography, and in many cases a duo-tone – and a bit of work to be done by the viewer to comprehend the complete message.