Part 19 – 1990s Vested Interest

Projects like the Jane’s Defence advertising pack came around each year and created a huge amount of work for our Corporate Team. There were 20 separate brochures / rate-cards in one folder alone; this really was the heyday for print design.

This was an account of which I was personally very proud, having been an avid plane spotter and collector of the world-renowned Jane’s Guides as a child. A passion for the subject is so important in producing quality design work.

Jane’s had many divisions employing a wide range of sales people, and we provided them with the tools to do the job.

New look for old technology

Our work on Letraset’s Letratech pen was an exercise in product range extension towards the end of the product’s life cycle, producing a ‘student’ or economy variation, in this case with promotional literature and countertop display.

We had previously designed the identity and all promotional material for Letratech as a competitor to the better known Rotring technical pen. Soon, both were to be rendered obsolete by the advent of CAD systems and the Apple MAC.

Product positioning, packaging, publicity and merchandising were the staple for our promotions team.

My journey as a graphic designer, an introduction

Part 01 – 1960s In the Beginning: Undergraduate work

Part 02 – 1970s The Royal College of Art & The Advent of Colour

Part 03 – 1970s Starting Out in the Real World

Part 04 – 1970s My First Major Client

Part 05 – 1970s More Than One Man

Part 06 – 1970s Striking It Lucky

Part 07 – 1970s Embracing Ground-breaking Techniques

Part 08 – 1980s Changing Roles for Designers

Part 09 – 1980s Our First Technology Client

Part 10 – 1980s Growing Through Recommendation

Part 11 – 1980s The Dream Client

Part 12 – 1980s Moving into Corporate Design

Part 13 – 1990s Ramping Up the Workload

Part 14 – 1990s Graphic Design goes Global

Part 15 – 1990s A Steep Learning Curve

Part 16 – 1990s Working for The Nation’s Favourite

Part 17 – 1990s The Challenge of the Future

Part 18 – 1990s Picking up the Crumbs

Part 19 – 1990s Vested Interest

Part 20 – 1990s Setting the Standard

Part 21 – 1990s Still Growing after All These Years

Part 22 – 1990s New Business from Old

Part 23 – 1990s Keeping up with Demand

Part 24 – 1990s A Full-Service Consultancy

Part 25 – 1990s Into the Unknown

Part 26 – 2000s Learning New Tricks

Part 27 – 2000s Lifestyle Publishing Moves on

Part 28 – 2010s and Now…