Part 28 – 2010s and Now…

A catalogue of catalogues

In the last 10 years we have worked with clients who still produce catalogues, both for their trade customers in the case of Nielsen Bainbridge, and for retail customers in the case of Peony – a supplier of high-end artificial flowers and plants.

Front cover for the Spring edition, 2011.
Each edition is designed from scratch with new photography, props and locations.
The print production is also our responsibility, with a long run split into various editions targeting specific customer groups makes attention to detail paramount.

Using our experience of many years, we have been able to advise our clients on all aspects of the design and marketing process, bringing together teams of photographers, copywriters, PR consultants, printers and fulfilment houses.

The challenge with any long-term client is to keep producing new and refreshed designs.
As well as the print version we produce a downloadable animated edition and repurposed the content to update the client’s website.

Once the design has been settled technical photography is required to make the samples as close to life as possible. This entails many hours working with the retoucher finessing the digital images.

Fortunately, some things never change, and catalogues still remain a major source of work for designers, photographers and writers. There are automated production systems available, but clients still want to stand out in competitive markets.

My journey as a graphic designer, an introduction

Part 01 – 1960s In the Beginning: Undergraduate work

Part 02 – 1970s The Royal College of Art & The Advent of Colour

Part 03 – 1970s Starting Out in the Real World

Part 04 – 1970s My First Major Client

Part 05 – 1970s More Than One Man

Part 06 – 1970s Striking It Lucky

Part 07 – 1970s Embracing Ground-breaking Techniques

Part 08 – 1980s Changing Roles for Designers

Part 09 – 1980s Our First Technology Client

Part 10 – 1980s Growing Through Recommendation

Part 11 – 1980s The Dream Client

Part 12 – 1980s Moving into Corporate Design

Part 13 – 1990s Ramping Up the Workload

Part 14 – 1990s Graphic Design goes Global

Part 15 – 1990s A Steep Learning Curve

Part 16 – 1990s Working for The Nation’s Favourite

Part 17 – 1990s The Challenge of the Future

Part 18 – 1990s Picking up the Crumbs

Part 19 – 1990s Vested Interest

Part 20 – 1990s Setting the Standard

Part 21 – 1990s Still Growing after All These Years

Part 22 – 1990s New Business from Old

Part 23 – 1990s Keeping up with Demand

Part 24 – 1990s A Full-Service Consultancy

Part 25 – 1990s Into the Unknown

Part 26 – 2000s Learning New Tricks

Part 27 – 2000s Lifestyle Publishing Moves on

Part 28 – 2010s and Now…